Today’s casinos fight tooth and nail for every customer and catering is one of the weapons available. The one-dollar all-you-can-eat buffet was born, and it would be a Las Vegas staple for years to come keeping players at the tables and drawing new business to the hotel. The late-night buffet was a hit with the punters and Herb saw an opportunity. The restaurant was closed but Herb headed to the pantry and grabbed some cold cuts, cheese, bread, and other goodies. One evening, a handful of hungry players came to the bar looking for food. Herb was working at the El Rancho Las Vegas resort in the mid-1940s. Legend has it that the all-you-can-eat-buffet was the invention of quick-thinking publicist Herb McDonald. The best casino restaurants in the world have come a long way from their one dollar, all-you-can-eat Vegas origins.
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